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There’s something about standing in front of an original piece of art that’s almost impossible to replicate. As an artist, I’ve always felt it—the energy, the depth, the soul embedded in every brushstroke—but now science confirms what my heart has always known: original art lights up our brains in ways reproductions simply cannot.
Recent research has shown that viewing an original artwork can elicit up to ten times more emotional engagement than seeing a reproduction. Think about that for a moment. The brain recognizes and responds to the authenticity of an original piece. The texture of the paint, the slight imperfections, even the way light reflects off the surface—it all combines to create an experience that engages the mind and soul at a deeply personal level.
I personally believe there's even a metaphysical aspect- the artist's thoughts, feelings, and intentions are literally embedded in the paint at an energetic level... but that's just my "woo-woo" take.
I’ll admit, even I underestimated this power once. I remember studying the works of Mark Rothko in art books and during art history classes. I’d roll my eyes at the so-called Red Squares and wonder how something so simple could possibly be considered great art. For years, those color fields baffled me—they looked flat, lifeless, and frankly, a bit ridiculous on paper.
When I finally saw a Rothko painting in person at a museum, I was completely unprepared for the experience. What I had dismissed as a flat red square on a page was, in reality, a luminous, layered presence that seemed to pulse with emotion. I stood there for fifteen minutes, utterly transfixed, as if the painting were resonating within me. That was the day I fully grasped that you just can’t judge original art by its reproduction. There’s a depth, a soul, and an energy that simply can’t be translated onto a page or a screen. (I have opinions on the trend of "immersive" art experiences, with the works digitally projected onto the walls)
For interior designers and curators, this discovery reinforces the value of including original art in their projects. A reproduction might fill a space, but an original work transforms it. It becomes a conversation starter, a focal point, a piece of living energy that evolves with its environment. It’s why so many of my clients tell me that their commissioned pieces become the soul of the room.
Whether it’s a mural or a custom canvas, every commission is created to be deeply personal, and the power of originality is undeniable. Art is not just décor—it’s an experience, a legacy, and an invitation to feel.
So, next time you’re designing a home space or curating art for a business, consider the neuroscience behind original art. The brain craves authenticity, and when you invite work into your project that was created by actual hands, you’re giving your clients—and yourself— something far beyond decor. You’re creating connection, meaning, and beauty that truly lasts.
Have you ever had an experience with a piece of art that completely changed your perspective? Comment or send me an email - I’d love to hear your story!
If you'd like to discuss creating art for your space, or an upcoming project that calls for bespoke artwork, schedule a free consultation HERE
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